Creating a single superbrand through corporate identity and culture
Aktiv Kapital became a leading international player through acquiring other businesses. The result? One organisation – but many different brands, in 12 countries. Our task? To bring the organisation together through brand identity and company culture.
We positioned Aktiv Kapital as the sector thought-leaders, rallying around the brand thought 'Informed Decisions’. We replaced the predictable corporate feel of the sector with a modern, more consumer-friendly look and feel including a dynamic and energetic colour palette. We introduced a graphic arrow to show the organisation’s forward-thinking ethos And we backed it up with a network of brand champions to really embed the new culture and behaviours.