Lambie-Nairn

Our CEO, Christian Schroeder, authored a piece that was featured in Design Week’s Business Insight section.

Despite the long-held view that the strategic direction of brands is the responsibility of advertising agencies, Christian says that the advertising industry is in disarray as it struggles to come to terms with diverse media platforms and channels.

Christian explains that the branding and design industry are perfectly placed to take on a more central role in the future of communications, “But we are only going to earn that position if we can show that we have the hunger to claim it, the quality of people to maintain it and, most importantly, the confidence to own it.”

“We should be brave enough to look outside our immediate sector and finally understand that we are in the business of ideas that make a commercial difference, and not the business of design for the sake of design.”

To read the full article, check out Design Week’s website.