Lambie-Nairn

News of our work on ITV’s flagship daytime show, This Morning, has been reported in both the Media Guardian and Marketing.

We partnered with ITV to create a new identity system for the programme that reflects today’s This Morning.

Sophie Lutman, our Creative Director who led the project explains: “This Morning has developed over the years into a programme that is truly unique. Its new programming covers so many aspects of the modern-day lifestyle, which presented us with a real opportunity to do something different in the world of daytime TV.

We brought this to life with a new identity based around the idea of a scrapbook, comprised of useful snippets of information that make life easier and are important to each of us in different ways. Building on from this, the introduction of sub-brand chapters within the show enables audiences to create their own viewing experience.”

We created title sequences, in-programme graphics, brand guidelines, and style templates for future.

We might throw a little impromptu launch shindig here at Greencoat House as it goes live on 1 September @ 10.30 GMT. Until then, see the new look on This Morning’s website.