Come skinny dip-ping with GLORIOUS!

GLORIOUS!, the award-winning soup and sauce range, has launched a new range of skinny dips today, featuring a brand-new visual identity designed by Lambie-Nairn.

The design includes fresh bespoke lettering to represent the four new dips – Caribbean Mango Salsa, Turkish Almond, Indian Spiced Houmous and Portugese Piri Piri Salsa.

Each letter, for example the T for Turkish Almond, reflects provenance and heritage as well as allowing the product to stand out on shelf. It also communicates how GLORIOUS! continues to ‘Go beyond expectations’ with gutsy and innovative recipes and flavours from around the globe, all with less than 5% fat.

Designed with versatility in mind, the dips also feature new bespoke, sleek packaging that can go straight to the table to be served as a dip, as a condiment in sandwiches and wraps, or an accompaniment to spice up or complement main meals.

Matthew Stephenson, Marketing Manager at GLORIOUS!, said “At GLORIOUS! we believe that our A-Z of global flavours will help to deliver exciting new flavours to the market. The iconic, innovative branding and design that Lambie-Nairn have created allows our products to stand out”.

The new products are now available in 600 Sainsbury’s stores across the country from August 7th with a special introductory offer of 25% off the whole skinny dip range from the 10th-30th of August.

All of the GLORIOUS! products are made fresh and in-house by award-winning chefs, stepping ahead of the existing bland products on the market. With such daring flavours and designs, GLORIOUS! aims to put excitement back into the weekly shop and liven up the summer BBQs with great tasting products.

For more information, including stockists, visit http://www.gloriousfoods.com

12/08/11