CEO Christian Schroeder speaking at Promax Arabia

Our CEO Christian Schroeder will be speaking at Promax Arabia in Dubai this Sunday the 22nd of May. He will be discussing the benefits and difficulties of media convergence and what broadcasters can do to engage users across a multi-screen world where they no longer control the content.

The MENA region is going through a period of great and swift change and, in many ways, it is better equipped than ever to set the tone for the rest of the world. Over 50% of the population is under 24 and with mobile and broadband predicted to soar, it is an agile, well-connected and energetic region.

However, these youthful audiences now demand more control in every aspect of their lives, including more control over their media. The broadband culture is connected by definition and it can’t be quiet. We are entering a new world and no-one has defined the rules.

How can Middle Eastern broadcasters cater to these shifting user needs effectively in a converging world?

Please join us at Promax Arabia this Sunday the 22nd of May in Dubai to find out more!

20/05/11