Brand London pitch causes controversy

We voiced our views on the recent pitch to create a new brand for London, which called for unpaid creative work in the first stage.

“The tender is potentially a lovely PR story for the GLA, and it will produce some beautiful design, but free creative pitching does our industry a disservice,” protests Lambie-Nairn chief executive Christian Schroeder. “It allows people to believe that we can come up with meaningful design based around some pretty creative work.”

To get in on the debate, add to the plethora of online comments or check-out the letters to the editor, voxpops or additional stories in Design Week, Marketing Week, or the Creative Review blog.

03/09/09