A NEW IDENTITY FOR ARENA’S LATEST PRO SWIMWEAR RANGE

We have created a new name, identity and teaser video for the launch of Arena’s flagship Olympic product range. The new name will be unveiled when the range launches in Q1 2012.

Arena is the authentic waterwear brand for athletes and real sports lovers. Lambie-Nairn was briefed to create a name and identity for this latest swimwear line, along with a teaser video to announce the product launch.

Giuseppe Musciacchio, General Manager, Brand Development at the Arena Group says: “We wanted to work with Lambie-Nairn as they have great credentials in bringing brands to life within the sports sector. They responded to the brief with passion and enthusiasm and have delivered an identity and teaser video that reflects all the values of the Arena brand whilst giving personality to our latest product innovation.

15/12/11