The Weather Channel 'Swing' Ident
The Weather Channel 'Snow Angel' Ident
The Weather Channel 'Windy' Ident
The Weather Channel 'Swirl' Ident
The Weather Channel 'Flyers' Ident
Weather Channel
The Weather Channel
The weather shapes our lives. As the leading provider of weather information in the US, The Weather Channel reaches more than 84 million homes. But in the face of increasing competition, it was keen to secure and increase market share.
Our creative approach highlighted the role weather plays in people’s lives, using beautiful, evocative footage and photography to make a strong emotional connection with the audience. The identity package covered all touchpoints including brand guidelines, logo, website redesign, on-air channel idents and break bumpers. It all went down a storm; for The Weather Channel, the long term forecast is looking good.
Download PDF