THE NEW CLOTHING BRAND FROM INTERMON OXFAM
Lambie-Nairn has created the identity for Veraluna, a new Fair Trade clothing brand launched by Intermon Oxfam in collaboration with Hoss Intropia.
Our Madrid office was appointed to create an identity for this new range of contemporary fashion that is made from ethically sourced materials.
We designed a clean, modern logo that incorporates a simple ‘moon’ device, referencing the brand name, and combined this with warm colors and textures to create a contemporary yet natural looking identity.
A clear, simple photographic style is used across all communications, with an emphasis on the fabrics used in the collection. The identity perfectly encapsulates all the values of this brand and appeals to the modern woman who cares about where and how the clothes she wears are produced.
It has been very rewarding to work on a project together with two great brands for such a worthy cause.Download PDF