The Qatar 2022 Supreme Committee
Introducing A Nation
Having won the bid to host the FIFA World Cup™ 2022, Qatar set up the Qatar 2022 Supreme Committee, tasked with delivering an amazing FIFA World Cup™.
The Qatar 2022 Supreme Committee interacts with a diverse range of audiences, from national and international businesses to government officials, sports organisations and local and overseas visitors.
The Qatar 2022 Supreme Committee brand identity draws on the character of Qatar and the distinct personality of its host cities. The identity consists of a ‘Marketing tier’, which is used for public engagement and events, and a ‘Corporate tier’, used for more formal communications with government agencies and partner organisations such as FIFA. The ‘Marketing tier’ will evolve and change over time as Qatar prepares for the event and uses the metaphor of a painter’s canvas to illustrate and accommodate this vision.
When it all comes together across audiences, the identity for the Qatar 2022 Supreme Committee captures attention and speaks volumes about the nation.Download PDF