Glastonbury for Geeks
Recognised as the biggest electronic entertainment event in the world, Campus Party – an annual, week-long, 24-hours-a-day technology festival – unites the brightest young minds in technology and science under the idea that “the internet is not a network of computers, it’s a network of people.”
In the run up to the Campus Party, Telefónica focusses on internal engagement to educate and excite employees about the event. In order to achieve this, we were briefed to refresh the Campus Party internal communications identity using the new Telefónica branding. The brand refresh brings the idea of ‘connectivity’ to life across all communications and allows the internal communications team to deliver key messages quickly and consistently across a set of communications for physical, digital, print and environment applications.
The identity refresh is inspired by simplicity and distinction and incorporates the London skyline and the O2, where the event will be held from the 2nd of September.Download PDF