Products of Empathy
TEAMS, an award-winning company for product design and innovation, asked us to help them develop a fresh identity that would reflect the company’s core values, make it stand out in a competitive marketplace and drive its global business further.
Our aim was to define a modern, future-oriented brand while preserving everything that has contributed to TEAMS’ success so far. We developed the central brand idea, “Products of Empathy”, building on the key elements that set TEAMS apart from the competition: truly understanding and engaging with clients.
Collaborating closely with our client, we developed the tone of voice and messaging as well as a new logo, visual toolkit and custom feature font to reflect these qualities: a bright and dynamic colour palette is combined with overlapping shapes, which create additional colour fields.
Like TEAMS, this visual language has flexibility, collaborative creation and an element of surprise at its heart.
“Lambie-Nairn did an excellent job. They guided us through the strategic process actively engaging our studios, which were then tasked to implement the new identity on all touchpoints. Every office celebrated the new look and feel. It gave rise to a new sense of togetherness and motivation. We now have a strong foundation to build on. For me, this project was one of the most important steps in the history of our company” comments Reinhard Renner, Founder and Director at TEAMS.