Sportklub Hero


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SportKlub is a European family of sports channels broadcasting premium sports content to 6 countries. We have created a new brand architecture and identity for the SportKlub family of channels for use both on and off air.

We started by developing the brand promise, “the best of sport as it happens”. We simplified the brand’s channel architecture, and prefixed each of the 8 channels with ‘SK’ (e.g. SK1, SK Golf) to build affinity with the SportKlub masterbrand.

The new shield graphic device, which houses the logo was inspired by the idea of a club shield or badge. We also created a bespoke typeface for SportKlub.

The new SportKlub identity launches on-air, in print, digital and environments on 1st October 2013 across all SportKlub territories.

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