Sharjah
Sharjah TV connects with a new audience
Sharjah TV’s brief to Lambie-Nairn was to create a brand that would reach a new audience through the family unit, reflecting a modernised programming grid whilst staying true to its heritage and responsibilities as a public sector broadcaster.
We brought the branding to life with a full on-screen identity including news package and online and printed applications. We also created the identity for the new corporate parent organisation, Sharjah Media Corporation.
We began with a brand positioning that intertwined two characteristics of the broadcaster and Emirate together: Creativity: Sharjah’s ability to create, produce and manufacture from within; and Continuity: the station’s role in connecting communities as well as the passing on of skills and knowledge for future prosperity.
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