Anywhere's a playground
From knights and historical characters to animals and fantasy figurines, millions of children know the world of Schleich products.
To ensure that the brand is enjoyed by future generations, Lambie-Nairn was briefed to develop a holistic approach for the branding.
We focused on developing a strong core idea for the brand and have created the packaging for the full range of products within the portfolio.
We developed the idea of “Anywhere’s a playground” to reflect how the world is seen through the eyes of a child. The Schleich toys are positioned in a fantasy playground, where everything is possible. To make children feel valued and taken seriously, we’ve visualized their stories and adventurous spirit.
Lambie-Nairn has developed the brand identity across all media and formats including packaging, POS, merchandising and environments.Download PDF