Renault TV
A New Journey
Some brands always want to take themselves to new places. For car maker Renault, this includes launching their own TV channel on Sky – a bold foray into branded programming, yet one that represents the logical next step after the previous success of their web TV channel.
We created a full identity package for the launch, comprising full on-screen presentation and 5 idents. Encapsulating their chic modern personality in our clean animated approach, we based our creative around a yellow, winding road – representing a dynamic and delightful journey through a world of unexpected and surreal surprises.
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