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Red Chillies Entertainment

Ignite the Imagination

Red Chillies Entertainment is a film production and animation company owned by Indian film star, Shar Rukh Khan and famous for producing a series of high-budget, technically demanding films.

We were briefed to create a new brand identity for Red Chillies Entertainment that would reflect its global standing as one of the world’s most successful film production companies.

Following a brand audit we formulated the brand promise ‘Ignite the Imagination’ and a beautifully crafted jewel-like chilli that represents the sophistication of the brand.

The Red Chillies animation, which we created, debuted with the release of Happy New Year, one of the highest-grossing Bollywood films in history.

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