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GSK – Piri

A Life More Vivid

GSK’s Allergy Relief portfolio comprises the products Piriton, Piriteze and Pirinase. Prior to approaching Lambie-Nairn, the brand team at GSK developed the new brand positioning of ‘A Life More Vivid’. Lambie-Nairn was briefed to bring the positioning to life, refresh the brand identity system and expand the toolkit available for GSK to ensure effective application across all communications channels. Part of the solution was to use Piri as a masterbrand in communications across the portfolio, to allow the brand the flexibility to accommodate future new product development. The result propelled Piri into the rich territory of a vibrant colour palette, modern typefaces and new graphic properties to support the brand’s business and marketing plans.

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