Lambie-Nairn

MEC Wavemaker Hero[2], Modern waiting room at office. 3d rendering; Shutterstock ID 254946508
mec-wavemaker
Abstract Underwater Background With Bokeh, abstract underwater bokeh and bubbles background sea water
** Note: Visible grain at 100%, best at smaller sizes
MEC Wavemaker Supporting 2[2], Laptop on the wooden table; Shutterstock ID 248234974
Antelope Canyon, Natural stone background. Slot Antelope canyon natural landmark. Navajo Reservation Arizona USA
Print
Nature Background Of Brown Handicraft Weave Texture Bamboo Surfa, modern style pattern nature background of wave brown handicraft weave texture bamboo surface for decorative wall

MEC Wavemaker

Great content makes waves

MEC is one of the world’s largest media agency networks, widely known for its prowess in strategy and communications planning.  We were commissioned to develop a visual identity for its new content offer, MEC Wavemaker.

We created a logo and a distinctive identity based on a bold and flexible black and white pattern. This graphic element reflects the name alluding to the natural force and disruptive power of waves. We retained a visual connection to MEC through typography, a secondary colour palette and logo lockups. MEC Wavemaker has launched in 10 markets, including UK, USA, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany, with a further 20 planned to launch throughout 2016.