Kolkata Knight Riders
A NEW DAWN FOR THE KNIGHTS
Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League, a Twenty20 cricket tournament. Lambie-Nairn was appointed to create a contemporary new identity for the KKR team.
The existing identity had a lot of equity but it was not designed for use across the wide range of platforms that are used today. We wanted to keep the existing heraldic imagery and purple and gold colours, as these features differentiate the team from competitors and ensure they are instantly recognisable. However, we needed to refine the logo and ensure that it would work across every touchpoint, from the screen to merchandising.
The refreshed identity was unveiled in February at the launch of KKR’s new marketing campaign, New Dawn. New Knights.
The new look has been rolled out across a wide range of applications including the team kit, online, social media applications and merchandising.Download PDF