What if?

Key4Life is a registered charity that aims to address the root causes of reoffending. Reoffending currently costs the UK £11 billion per year with 74% of young offenders reoffending within 2 years. Key4Life works with young offenders while they are in prison and continues to work with them for up to 12 months. Key4Life uses a variety of means – such as music, equine rehabilitation and mentoring – to encourage young offenders to find a new path in life.

We were tasked with re-branding the organisation ahead of a fundraiser that will be held in December 2013. The event is an exclusive dinner and dance evening with performances by Jessie Ware and a group of ex-offenders that worked alongside Key4Life to create a debut single.

As part of our brief, we re-designed the logo and website for the charity. We have also created the CD inlay artwork for the boys’ single and worked on a number of elements for the fundraiser.

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