ITU Telecom World 2014
Inform. Involve. Inspire
ITU Telecom World is the leading platform for high-level networking, strategic debate and knowledge-sharing for the global ICT community.
In 2012 we created the brand strategy and visual identity and have developed it for subsequent events. The visual identity was developed around the insight that ITU provides access to the ‘1 conversation that matters’. Over the following years we refreshed the visual identity and provided a communications strategy to add freshness and ensure relevancy without compromising consistency as we continue to build the ITU Telecom World brand. In 2014, we updated the strapline to ‘be part of the 1 conversation that maters’, creating a constant call to action and emphasised the brand’s role as facilitator. We also created the line, ‘Inform. Involve. Inspire. In Doha’, which outlines the benefits of attending.
Over the past 3 years, in addition to doubling the number of delegates who attend, ITU Telecom world has seen 1000 returning representatives of government entities from 75 countries and has welcomed more than 1300 companies from the industry.Download PDF