Hotels.com 'Work, Rest & Play'
Hotels.com 'Rooms'
Hotels.com 'Pyramids'
Hotels.com 'Windows'
Hotels.com Ident 'New York'
Hotels.com Ident 'Copenhagen'
Hotels.com Ident 'Sydney'
Hotels.com Ident 'Paris'
hotels.com
Wake up happy
How to turn a highly successful website into a brand that would really engage customers? That was the challenge facing Hotels.com. Our research showed that finding the right hotel is a make-or-break decision for your holiday, so we captured this thought with an uplifting new strapline: ‘Wake up happy’.
A handwritten font adds warmth, a golden yellow background captures the sunny holiday mood, and thoughtful photography is enlivened by hand drawn doodles to give the impression of a personal recommendation. Inspiring and reassuring, distinct and clear, the new identity has worked perfectly, consolidating Hotels.com’s position as the market leading hotel booking website.
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