To change the conversation on mental health
We worked with the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry to develop the visual identity for Heads Together, a new campaign to end stigma around mental health.
We created a brand concept, which included the name and key concept (“Heads Together”), the logo and visual identity. The name and logo reflect the central theme of the campaign: our mental health is a vital part of who we are. Everyone’s head is different. It is deeply personal and often difficult to share. But when we get our heads together everyone benefits.
The idea works across the many mental health topics, audiences and charities. It aims to be inclusive and appeal to the masses. It reaches beyond the concept of mental illness to mental wellbeing in an effort to encourage people to open up and start talking.
We continue to support the Royal Foundation with building a broader visual identity for this initiative.