Fundación Lealtad

Creating Clarity

Fundación Lealtad is an organisation that aims to encourage donations and collaboration between the Spanish public and NGOs. It does this by offering independent and objective information on NGOs to businesses and individuals.

We created a distinctive, modern and readable logo for Fundación Lealtad. We also introduced a check-mark symbol to represent the approval and accuracy that the Foundation guaranties. An orange gradient is applied with a friendly and modern typography.

We provided Fundación Lealtad with a brand book to help employees and members of the public to understand the new brand. It also helped employees to adapt and fit into the new values and visual codes resulting in greater internal engagement and consistency.

The webpage has been redesigned in line with the new visual codes.

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