Following the work that we did for ESC Congress 2014, we were asked to brand ESC 2015, which was held in London.
Lambie-Nairn developed the core strategic idea ‘where everything comes together’ which built from the three proof points that this is the event to attend: best industry expertise, ground-breaking science and thinking, and the largest dedicated community.
The creative solution needed to have consistency and build on the branding of the 2014 event, but it also needed to retain freshness and reference the hosting city. The solution was to create a network of flowing lines converging to a single point illustrating the idea of where everything comes together. These flowing lines represent the network of ESC and are suggestive of cardiovascular autonomy.