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Down’s Syndrome Foundation Madrid

For Yourself

Founded in 1989, the Down Syndrome Foundation of Madrid is a non-profit organization promoting activities that aim to improve the quality of life of people with intellectual disabilities.

The foundation approached us looking to review their brand strategy. After carrying out a strategic and analytical review to understand the charity’s origins, history, structure, internal culture and its reach in society, we created a new brand promise: “For Yourself”

The graphic expression of this idea was communicated in the logo, which represents the flight of a person with Down’s syndrome towards personal and professional independence.

The project included naming and brand architecture refinements.

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