Lambie-Nairn

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Choreograph

A dynamic idea

We have created the brand positioning, name and corporate identity for Choreograph, a joint venture between two of our clients – MEC and Wunderman. By combining the resources, data and expertise of both agencies, Choreograph is able to offer a full-service approach to content creation and distribution.

We created a logo that can transform, evolve and adapt as the letters move within the grid, reflecting the dynamism of Choreograph. The master logo appears in black and white, while a secondary palette of 5 colours gives the brand identity added flexibility and life.

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