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Curious Minds Create Brilliant Brands

CannesAlso is a 3-year collaboration with Cannes Lions to create an event at the Cannes Lions Festival of Creativity that encourages delegates to be creative outside of their day jobs.

Having looked at inspiration and imagination in previous years, we focused on what drives curiosity, specifically the idea that ‘curious minds build brilliant brands’. Working with 3 professional artists and using social media, we created a growing collection of collections.

Hundreds of delegates visited the tent to take part in our real-time social media collections and interact with our artists’ installations. Our #CannesPlay collection on Instagram, built around a campaign we developed for our client, Schleich, was hugely successful with over 230 entries over the week.

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