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BBC Good Food

Great Fun

As BBC Good Food turns 25 this month, we are proud to announce that we have refreshed the BBC Good Food logo.

For the first time in its 25 year history, all BBC Good Food activities and communications will be created and driven by a central team, with defined and shared values, objectives and content creation in order to publish at the right time, on the right platform, and to set solid foundations for future brand activity.

Briefed to unite BBC Good Food’s businesses under one banner, we created a multi-platform logo designed to fit all media and applications. The new logo will run across all BBC Good Food businesses: BBC Good Food Magazine, website, social, recipe books, live shows and events, tying them together with a unified look and feel.

BBC Good Food is a well-loved, highly-trusted brand with mass appeal. The creative has a fun, playful tone, which is reflected in a hidden smile placed in the ‘g’. We also developed a brand architecture model and a set of guidelines that aims to give creative freedom to the different businesses under the BBC Good Food umbrella.

Elizabeth Galbraith, Brand Creative Director, BBC Good Food, commented on the new design:  “The simplicity of the logo design is both deceptive and part of its success. From a broad and demanding brief Lambie-Nairn has produced a versatile, recognisable and beautiful new identity for BBC Good Food. The new look brings a confident and contemporary visual purpose to our brand. The identity is fit for the multiple platform media demands in the development of the brand.”

In September 2014, new mobile data from the National Readership Survey (NRS) found BBC Good Food brand to have the largest reach in the country, with 1,357,000 readers for the magazine and 13 million unique users online.