A NEW IDENTITY FOR ARENA’S LATEST PRO RANGE
We have created a new name, identity and teaser video for the 2012 launch of Arena’s flagship Olympic product range. Arena is the authentic waterwear brand for athletes and real sports lovers.
The new identity fits seamlessly within Arena’s existing professional swimwear portfolio, whilst highlighting the unique properties of this new range.
Having created the name and identity, we were asked to produce a teaser video that would engage and inspire the Arena sales team. The film uses existing footage interspersed with bespoke animations and specially commissioned music to really reflect that sense of rivalry and competition amongst professional swimmers.
The new range was worn by medal-winning Arena elite team athletes during the 2012 Olympics and made available to the general public in September 2012.Download PDF