One group, one voice
Realising that its Airbus brand had greater public awareness than its corporate brand, EADS approached us again to support them in their rebranding as “Airbus Group”. We worked on the EADS brand in 2007 and were asked to work with them again on the rebrand, which marks the corporation’s most significant shakeup to date – uniting all its activities under a single brand and renaming two of its three divisions.
We created a strong and clear logo that communicates the confidence and authority of the Airbus Group brand. A rich colour palette compliments the logo and supports the visual tone of the brand.
We also delivered a comprehensive design system that unites the group and its divisions within a common visual language. In addition to the logo family we delivered guidelines to cover the core brand identity principles as well as stationary, signage, literature and advertising.