Adopt A Better Way

Rebrand To Promote And Support Change

We have created a new name and brand for lobbying group, Adopt a Better Way.

Since winning the pitch to work with the company formerly known as ‘Adoption with Humanity’, we have been working on the organisation’s brand strategy, values, new name and brand identity.

The visual identity illustrates the shocking statistics of the UK’s adoption system in a creative and engaging way. It takes complex adoption stories and translates them into a distinct, graphic language with bold photography and colour. Lambie-Nairn has created a brand that promotes awareness in a powerful way and, as the new name suggests, points towards a change in attitude.

Although the new name and brand have been unveiled ahead of National Adoption Week next week, the full rebrand will be launched in November and will be rolled out across web and other marketing platforms.

Christian Schroeder, Chief Executive of Lambie-Nairn says, “It is exciting and rewarding to be working with an organisation that is pushing to make widespread changes to the way this country’s adoption system operates. We relish being part of ambitious campaigns and look forward to seeing the results as Adopt a Better Way continues to promote and support change.”

Rick Vlemmiks, who is launching Adopt A Better Way added, “I’m absolutely delighted with the work Lambie-Nairn has put in. It’s been amazing. We are thrilled to be working with one of the strongest branding agencies in London to make this happen.”


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