The Sunday Times explores ‘nostalgia’ branding
Posted by Jennifer Connor in In The News.
April 19th, 2009
Matthew Goodman of the The Sunday Times recently featured the views of Christian Schroeder, chief executive of Lambie-Nairn, for his article ‘Food firms bring back their old favourites’.
The piece covers the resurgence of nostalgia brands as a means of facing the recession within the food industry. “Whether a product was good or not, it’s about preaching heritage and tradition and giving people a sense of security.”
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Tags: FMCG, Matthew Goodman, The Business Times, The Sunday Time