Lambie-Nairn wins Telefonica contract

 

In a highly competitive pitch process, Lambie-Nairn have come up top with Telefonica, the parent company of O2 and Movistar. We’ll be partnering with the company alongside Y&R and Landor on implementation and guardianship of both brands on a global basis.

Marking a new chapter in the Spanish company’s history, the two-year project will see the company operate exclusively under the Movistar and O2 brand names, while the historical name of Telefonica will now be used as an institutional label. 

In the Spanish publication El Pais, the appointment has been cited as the most important in the history of marketing in Spain, based on Telefonica’s global reach. With 259 million customers, Telefonica is the third largest telecommunications operator in terms of market capitalisation, and first as a European integrated operator.

For more on the story in English, visit BrandRepublic.

 

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Tags: Brand Republic, BrandRepublic, La Pais, Movistar, O2, Telefonica