Take a lesson from The O2, says Sugar
Posted by Jennifer Connor in In The News.
May 14th, 2009
The Apprentice salutes Lambie Nairn’s ‘enterprising people’ for the transformation of the Millennium Dome into the world class O2 arena. Heralded by Alan Sugar as a best in class example of how to rebrand a seemingly white elephant into an iconic and hugely profitable venture. The O2 has become not only Europe’s most successful music venue, but a global phenomenon.
No CommentsTags: Alan Sugar, The Apprentice, The O2