The Apprentice salutes Lambie Nairn’s ‘enterprising people’ for the transformation of the Millennium Dome into the world class O2 arena. Heralded by Alan Sugar as a best in class example of how to rebrand a seemingly white elephant into an iconic and hugely profitable venture. The O2 has become not only Europe’s most successful music venue, but a global phenomenon.
We’ve just created a new on-air identity for BBC Parliament which draws upon our ongoing partnership with the broadcaster to streamline all of its news output. Check out the story in Marketing or on BBC News.
The piece covers the resurgence of nostalgia brands as a means of facing the recession within the food industry. “Whether a product was good or not, it’s about preaching heritage and tradition and giving people a sense of security.”
Watch Stephanie West’s exclusive Channel 4 News interview with our CEO Christian Schroeder, discussing the inspirational portfolio of television graphics pioneer, Ben Blank.
A ground-breaking body of work demonstrates an imaginative and highly attuned ability that revolutionised the face of television news. His fresh and unique outlook breathed new life into a previously static genre, creating a standard now recognised around the world.
We were thrilled to be featured in Computer Arts Project’s February issue on branding, authored by Graeme Aymer. Have a look to gain an insight or two into the values and minds of the Lambie-Nairn team, as well as a detailed look at our significant portfolio of work in screen-based identities for Electronic Arts, O2, Abu Dhabi TV, Hotels.com and Expedia.
Visit Design Week to see their feature on our work on Al Doha TV.
For the occasion of Qatar’s National Day, the channel was launched to promote Qatari culture around the Arab world, featuring live celebrations and documentaries covering modern and traditional aspects of Qatar.
Our animated solution proved a cost-effective, yet dynamic way of contrasting with the largely filmed, live-action programming of the channel. Rooted in national colours of maroon and white, a richly animated world showcases unique qualities of Qatar – appealing to residents, visitors and business audiences alike.
Read about Lambie Nairn’s pioneering design efforts within the computer gaming industry, where branding is helping the likes of Electronic Arts to reach gamers the world over.
Design Week featured Lambie Nairn’s innovative new visuals for Abu Dhabi TV, reflecting the prevailing revolution of television within the Middle East.
Abu Dhabi TV has relaunched with new off-screen and on-screen identities created by design agency Lambie-Nairn.
The branding programme includes new identities and positioning for each of the broadcaster’s channels — Abu Dhabi One, Al Emarat, Abu Dhabi Sport and Abu Dhabi News.
In an unprecedented move, computer games giant EA has turned to branding consultancy Lambie-Nairn to create a complete identity and packaging design for Nintendo DS game Zubo.
EA has always used in-house marketing teams for branding and packaging, but hired visual brand specialist Lambie-Nairn on the strength of work the group did for phone company O2 seven years ago.
