On and off line interest is heating-up within the Middle Eastern press as we’ve officially opened our new office in Abu Dhabi’s Media Zone. Gulf Marketing Review, Broadcast, Campaign Middle East, Design Week, AME Info and Trade Arabia have all announced the exciting prospect and have been keenly speculating.
Ever expanding, we’re no strangers to this market place, having produced fresh and imaginative work for top media clients Abu Dhabi TV, Al Doha TV, Al Kass and Al Arabiya to name but a few. With 15 years’ experience within the branding industry, General Manager Andy Hayes is already making waves within the region.
We are thrilled to be a part of the Design Museum’s latest Super Contemporary showcase. Running until 4 October, its a celebration of London’s rich design culture.
Presented amongst a host of artistic engineers and in keeping with Lambie-Nairn’s tradition of breaking new ground, this exhibition highlights the crème de la crème of the capital’s free thinking creatives.
Our Creative Directors, Adrian Burton and Sophie Lutman, outside the Design Museum at the exhibition’s VIP opening.
In a highly competitive pitch process, Lambie-Nairn have come up top with Telefonica, the parent company of O2 and Movistar. We’ll be partnering with the company alongside Y&R and Landor on implementation and guardianship of both brands on a global basis.
Marking a new chapter in the Spanish company’s history, the two-year project will see the company operate exclusively under the Movistar and O2 brand names, while the historical name of Telefonica will now be used as an institutional label.
In the Spanish publication El Pais, the appointment has been cited as the most important in the history of marketing in Spain, based on Telefonica’s global reach. With 259 million customers, Telefonica is the third largest telecommunications operator in terms of market capitalisation, and first as a European integrated operator.
For more on the story in English, visit BrandRepublic.
The Apprentice salutes Lambie Nairn’s ‘enterprising people’ for the transformation of the Millennium Dome into the world class O2 arena. Heralded by Alan Sugar as a best in class example of how to rebrand a seemingly white elephant into an iconic and hugely profitable venture. The O2 has become not only Europe’s most successful music venue, but a global phenomenon.
We’ve just created a new on-air identity for BBC Parliament which draws upon our ongoing partnership with the broadcaster to streamline all of its news output. Check out the story in Marketing or on BBC News.
The piece covers the resurgence of nostalgia brands as a means of facing the recession within the food industry. “Whether a product was good or not, it’s about preaching heritage and tradition and giving people a sense of security.”
Watch Stephanie West’s exclusive Channel 4 News interview with our CEO Christian Schroeder, discussing the inspirational portfolio of television graphics pioneer, Ben Blank.
A ground-breaking body of work demonstrates an imaginative and highly attuned ability that revolutionised the face of television news. His fresh and unique outlook breathed new life into a previously static genre, creating a standard now recognised around the world.
We were thrilled to be featured in Computer Arts Project’s February issue on branding, authored by Graeme Aymer. Have a look to gain an insight or two into the values and minds of the Lambie-Nairn team, as well as a detailed look at our significant portfolio of work in screen-based identities for Electronic Arts, O2, Abu Dhabi TV, Hotels.com and Expedia.
Visit Design Week to see their feature on our work on Al Doha TV.
For the occasion of Qatar’s National Day, the channel was launched to promote Qatari culture around the Arab world, featuring live celebrations and documentaries covering modern and traditional aspects of Qatar.
Our animated solution proved a cost-effective, yet dynamic way of contrasting with the largely filmed, live-action programming of the channel. Rooted in national colours of maroon and white, a richly animated world showcases unique qualities of Qatar – appealing to residents, visitors and business audiences alike.
Read about Lambie Nairn’s pioneering design efforts within the computer gaming industry, where branding is helping the likes of Electronic Arts to reach gamers the world over.
