Matthew Goodman of the The Sunday Times recently featured the views of Christian Schroeder, chief executive of Lambie-Nairn, for his article ‘Food firms bring back their old favourites’.

The piece covers the resurgence of nostalgia brands as a means of facing the recession within the food industry.   “Whether a product was good or not, it’s about preaching heritage and tradition and giving people a sense of security.” 

Tags: FMCG, Matthew Goodman, The Business Times, The Sunday Time