On and off line interest is heating-up within the Middle Eastern press as we’ve officially opened our new office in Abu Dhabi’s Media Zone. Gulf Marketing Review, Broadcast, Campaign Middle East, Design Week, AME Info and Trade Arabia have all announced the exciting prospect and have been keenly speculating.
Ever expanding, we’re no strangers to this market place, having produced fresh and imaginative work for top media clients Abu Dhabi TV, Al Doha TV, Al Kass and Al Arabiya to name but a few. With 15 years’ experience within the branding industry, General Manager Andy Hayes is already making waves within the region.
We are thrilled to be a part of the Design Museum’s latest Super Contemporary showcase. Running until 4 October, its a celebration of London’s rich design culture.
Presented amongst a host of artistic engineers and in keeping with Lambie-Nairn’s tradition of breaking new ground, this exhibition highlights the crème de la crème of the capital’s free thinking creatives.
Our Creative Directors, Adrian Burton and Sophie Lutman, outside the Design Museum at the exhibition’s VIP opening.
ABU DHABI (31 May 2009) Lambie-Nairn, a leading branding agency, strengthens its international footprint with the opening of a new office in Abu Dhabi. The new operation will enable the company to work more closely with its growing client base in the region.
Christian Schroeder, CEO of Lambie-Nairn explains, “It has been our intention to open an office in Abu Dhabi for some time as it is such an important business centre for the Middle East. With the global economy in flux, the need for companies to strengthen their brands has never been more relevant than it is today. The media industry is a key contributor to the region’s growth plans and Lambie-Nairn’s experience in bringing brands to life in today’s media-driven world, made this an obvious choice for us.”
Andy Hayes will lead the office as General Manager, having previously held the position of Senior Client Director in London. Hayes has a long and established history in branding spanning over 15 years.
Lambie-Nairn’s new office in Abu Dhabi’s media zone will join the likes of Abu Dhabi Media Company, BBC, CNN, Financial Times, and Rotana Studios. With the support of the Abu Dhabi government, twofour54 is quickly establishing itself as a centre of excellence for Arabic media creation where businesses can create world-class content in a creative, purpose built environment. The development will also provide training, funding and guidance to local companies and talent.
Lambie-Nairn can already count Abu Dhabi Media Company, Al Kass, BBC, Al Doha TV and Al Arabiya among its clients. Their expansion into Abu Dhabi further illustrates the company’s significant growth in the past 12 months including some significant hires and the opening of its Munich operations in May 2008.
Check out what the press has to say about this new venture.
In a highly competitive pitch process, Lambie-Nairn have come up top with Telefonica, the parent company of O2 and Movistar. We’ll be partnering with the company alongside Y&R and Landor on implementation and guardianship of both brands on a global basis.
Marking a new chapter in the Spanish company’s history, the two-year project will see the company operate exclusively under the Movistar and O2 brand names, while the historical name of Telefonica will now be used as an institutional label.
In the Spanish publication El Pais, the appointment has been cited as the most important in the history of marketing in Spain, based on Telefonica’s global reach. With 259 million customers, Telefonica is the third largest telecommunications operator in terms of market capitalisation, and first as a European integrated operator.
For more on the story in English, visit BrandRepublic.
We will be in attending the Sixth Annual Media and Telecoms Convergence Conference to be held in Amman, Jordan on 1-2 June 2009. Keep an eye out for Andy Hayes as he delves into the ever expanding Middle Eastern marketplace to explore how information technology is inevitably shaping and converging with different media.
The Apprentice salutes Lambie Nairn’s ‘enterprising people’ for the transformation of the Millennium Dome into the world class O2 arena. Heralded by Alan Sugar as a best in class example of how to rebrand a seemingly white elephant into an iconic and hugely profitable venture. The O2 has become not only Europe’s most successful music venue, but a global phenomenon.
In a time of economic restraint, Chief Executive Christian Schroeder, highlights the growing emphasis on the creation of a captivating vision rather than the flashing of cash that has stimulated a new shift within the market place.
He will be sharing why ’Big Budgets Don’t Make Up For Small Ideas’ at two events this summer in China and in India.
We’ll be in China alongside Beijing New Century Media 14th-15th May 2009, heading to Promax, India 28th-29th May 2009.
We’ve just created a new on-air identity for BBC Parliament which draws upon our ongoing partnership with the broadcaster to streamline all of its news output. Check out the story in Marketing or on BBC News.
The piece covers the resurgence of nostalgia brands as a means of facing the recession within the food industry. “Whether a product was good or not, it’s about preaching heritage and tradition and giving people a sense of security.”
LONDON (20 March 2009) Lambie-Nairn, a leading branding and design consultancy, has strengthened its international operations with two significant new hires. Lisa Hill, formerly of Moving Brands, joins as Executive Client Director of its London headquarters, while Marina Wolny signs-on as Design Director of the company’s Munich operation.
As a member of the management team, Lisa Hill will be responsible for overseeing key client relationships and strengthening the company’s expanding client base. At Moving Brands, Hill directed programmes for global brands such as Nokia, Coca Cola, Vodafone and The Body Shop whilst leading client servicing teams in both London and Tokyo.
Launched in May 2008, Lambie-Nairn’s Munich operation welcomes Marina Wolny as Design Director. Previously at Landor Associates, Wolny brings a unique cross-cultural perspective to the agency, having led the creative output for programmes across the EMEA region in Dubai, Milan, Hamburg and London.
“These appointments are a good reflection of our ambition and growth potential,” notes Christian Schroeder, CEO of Lambie-Nairn, “and while no one is immune to the economic situation we now find ourselves in, the need for companies to strengthen their brands has never been more relevant than it is today. Lisa and Marina’s experience leading holistic programmes for world-class brands, combined with Lambie-Nairn’s expertise in bringing brands to life in an increasingly media-driven world, puts us in good stead for the future.”
